Posts

Showing posts from October, 2021

8 Surprising Skills Critical to Succeeding in Tech Roles Today

While those looking to enter the technology field may understand the importance of building their skills in areas such as… http://dlvr.it/SBdlHH

The Customer Is NOT Always Right!

Image
For decades, there’s the image of the “customer is always right.” Sales people have been deferential to the customer, not… http://dlvr.it/SBdTfl

11 Legitimately Scary PPC Stats Every Advertiser Should Know (+Survival Tips)

Image
Each October, my friends and I meet throughout the month to watch scary movies leading up to Halloween. But while… http://dlvr.it/SBdRFj

AI & Rule-Based Chatbots: What’s Your Business Choice?

Image
The digital age has led to high customer expectations. From eCommerce, healthcare, marketing, or finance, instant communication is essential in… http://dlvr.it/SBdMgD

What Is Growth Hacking? (Plus 3 Ways to Master It)

If you’re in the marketing field, you must have definitely come across the term ‘growth hack.’ Growth hacking isn’t really… http://dlvr.it/SBdFWm

9 Practical Growth Hacks for Entrepreneurs Seeking to Gain Traction

Image
Maintaining growth is important at every stage, but particularly when entrepreneurs are first branching into their new venture. We look… http://dlvr.it/SBbRkq

Retail Execution in 2022: Going Digital with Data

Image
At the onset of the pandemic, stores marked by one-way arrows, masked shoppers, and empty shelves were often pointed to… http://dlvr.it/SBYG8d

4 Easy Lead Qualification Strategies for Better Clicks & Conversions

Image
Racking up conversion metrics on your channels may look great. Having a click-through rate is something most paid media advertisers… http://dlvr.it/SBYBsP

5 Essential Structured Data Types Your Site Needs to Have

Image
In this video, we’re going to be discussing the five types of structured data that are essential to almost every… http://dlvr.it/SBY2rR

The Best Way to Succeed in Life is to Be Financially Sound

Image
How would you define success? Obviously, that answer is different from person to person. For example, some would say that… http://dlvr.it/SBXvC5

6 Fantastic Social Media Calendar Tools for Busy Marketers

Image
Can you guess what architecture, a road trip, and social media marketing have in common? Planning, that’s right! Even though… http://dlvr.it/SBXkCP

From ‘Great’ to ‘Ghoulish’: Surviving as Resignations Get Even Scarier

Image
This might be the scariest Halloween that organizations and leaders have ever faced. Grim year-end forecasts. Ongoing supply chain(saw) massacres… http://dlvr.it/SBTmjf

Ideas for B2B Thought Leadership Content and Strategies to Stand Out

Image
A typical marketing mix consists of a few main elements that fall in either inbound or outbound marketing categories. However,… http://dlvr.it/SBTlt2

6 Reasons to Invest in Professional Content Creation

Image
Most business owners don’t need to be convinced of the value of online content. By now, the bottom-line benefits of… http://dlvr.it/SBTb7l

3 Must-Haves for Successful Business Partnerships

Forming a partnership is often an ideal way to go into business if you plan to do it with someone… http://dlvr.it/SBTQm3

How to Improve Sales by Employing the 3 Ts

Image
In a previous post on the five salesperson archetypes and the one that performs best, we explored the five salesperson… http://dlvr.it/SBTDYg

How to Create a Sense of Belonging — Even From a Distance

Image
A remote work environment offers employees some enviable advantages, including a better work-life balance, the elimination of stressful commutes, and,… http://dlvr.it/SBQ83W

4 Reasons You Have a High Bounce Rate (And How to Fix it!)

Are you interested in learning how to lower your bounce rate and skyrocket user engagement? If you’re like most of… http://dlvr.it/SBQ16V

How Do Systems Differ In a Conscious Business?

Image
The popularity of operating a business following conscious business practices is growing. Businesses finally understand the importance of looking at… http://dlvr.it/SBPr72

A One Page Marketing Plan to Help Your Business Soar

Image
Small business owners often suffer from time and resource limitations. If you are one of them, you must have wished… http://dlvr.it/SBPS1K

Sustaining Virtual Collaboration in Future Workplaces: The Way Forward

At the height of COVID-19, while businesses were shutting down operations, one company was living the dream of every startup:… http://dlvr.it/SBP4MX

The Best Ways to Stay Current With Your Finances

Image
Without conducting an accurate poll, I suspect that most people wouldn’t want to spend their downtime tracking their finances. I… http://dlvr.it/SBLdPd

How to Find Sales Reps That Believe In Your Product

There are several different strategies companies use to find sales reps for their products. Many tend to hold the view… http://dlvr.it/SBLTG4

What Will a Cookieless Future Mean for Marketers?

Image
Third-party cookies have fuelled the growth of digital advertising since as far back as the mid-nineties, giving advertisers the unique… http://dlvr.it/SBL7LK

Build Brand Affinity with Contextual Advertising

Image
Brand affinity is becoming increasingly important. Research consistently shows that consumers, particularly millennials, are 4 times more likely to purchase… http://dlvr.it/SBKx1b

Choosing the Right Influencer for Your Brand

Image
We’ve written before at Converse Digital about choosing the right influencer and the difference between “influence marketing” and “influenceR marketing.”… http://dlvr.it/SBKXHB

How to Design a Product Label that Enhances Your Brand Identity

When creating an effective but robust marketing strategy for your company or brand, it’s absolutely essential to get a creative… http://dlvr.it/SBGrsq

How Company Culture Impacts Productivity

Business owners and company leaders know that company culture is not just another fancy phrase. It’s one of the key… http://dlvr.it/SBGj2Z

Over 50: The Biggest LinkedIn Profile Mistakes to Avoid

Image
If a tree falls in a forest, but no one hears it, does it make a sound? I like to… http://dlvr.it/SBGH6g

Empowering Women Business Owners Through eCommerce [Infographic]

Image
eBay has always made it a priority to support their sellers. In 2020, the COVID-19 pandemic created massive challenges that… http://dlvr.it/SBG5Ln

7 Questions to Ask About Contract Lifecycle Management

Image
In my earlier blogs, I’ve talked about effective contract risk mitigation strategies, the top contract lifecycle management (CLM) KPIs to… http://dlvr.it/SBFvHT

Recognizing a Prospect’s DISC Profile for Better Sales Success

Image
Selling is at the heart of every small business. Most business owners simply wing it when it comes to sales.… http://dlvr.it/SBCVl0

What Company Success Tells Us About Flexibility Going Forward

Corporate flexibility wasn’t just an asset for company success during Covid. It was essential if they wanted to survive the… http://dlvr.it/SBCRDm

Old School Ideas Can Have Big Impact 

Image
Many years ago, my daughter and I were in our basement, and she found an old typewriter. She looked at… http://dlvr.it/SBC9lQ

10 Content Creation Strategies to Help You Build More Backlinks

Image
Let us be honest — link building is not easy. Of course, you can buy links in bulk but that’s… http://dlvr.it/SBC3gv

Social Listening Guide: 8 Ways Companies Can Use Social Data

Image
Social listening is a weird discipline. It’s so versatile that it can be tricky to define – or even narrow… http://dlvr.it/SBBxgz

3 Gigantic Myths About Public Speaking & How To Bust Them

There are a few myths about public speaking that make the rounds on a regular basis. Three of the most… http://dlvr.it/SB938P

How to Start an Online (eCommerce) Business

Making money from the convenience of a home computer is appealing to many but it isn’t as easy as it… http://dlvr.it/SB8sk8

How to Build & Execute a Facebook Marketing Strategy

Image
When it comes to reach, no other social media platform comes close to Facebook. More than half of all active… http://dlvr.it/SB6WLm

10 QR Codes Facts That Will Give You The Chills

Image
QR Codes have become an integral part of how we communicate, sell, and interact with some of our favorite brands… http://dlvr.it/SB6R9P

3 Tips for Inclusive Hiring

Image
Inclusive hiring is exactly what it sounds like. A process of building your team and growing your company by being… http://dlvr.it/SB68tM

Standout in the Data-Privacy Revolt with More Transparency With Your Customers

It has become impossible for a single person to comprehend just how many virtual locations their personal data resides and… http://dlvr.it/SB64Zs

A Conversational Guide to Category Building [Podcast]

Image
In this open forum conversation, we break down the myth around category building — where most people get confused and… http://dlvr.it/SB5nh4

Digital Banking: Enabling Growth in the New Normal

Image
COVID-19 pandemic has drastically changed our businesses, industries and communities unimaginably. The daily unfolding situation has forced everyone of us… http://dlvr.it/SB2nz2

15 B2B Video Examples That Are Anything But Boring

Image
Video is one of the most effective ways to communicate quickly and succinctly. In the B2B world, where everyone is… http://dlvr.it/SB2j2y

Post Holiday Chargebacks: Here’s How to Secure the Bag This Holiday Season

Every e-commerce merchant looks forward to holiday season sales with much anticipation. It’s the best time of the year, a… http://dlvr.it/SB2Kbq

Invaluable Lessons From the Best Category-Defining SaaS Companies

Image
Software as a service (SaaS) solutions are one of the fastest-growing segments in the technology industry, which comes as no… http://dlvr.it/SB2DGt

Engulfed by the Social Posting Tsunami? 4 Tips to Keep Your Head Above Water

Image
It’s easy to get engulfed by the enormity of social media marketing — especially for smaller businesses that know they… http://dlvr.it/SB1vjX

5 Best Team Management Apps

Image
In today’s fast-paced workplace, communication is essential. Helpful collaboration software — like team management apps — makes it simple. Since… http://dlvr.it/S9yyXK

6 Instagram Tools That Will Make You a Pro Marketer

Image
Social media platforms like Instagram have become a colossal part of our daily lives, with communication opportunities at our fingertips.… http://dlvr.it/S9yZjZ

What Are the Best Fonts For Your Website?

Image
The use of fonts is key within your website. From how to create a favicon to incorporate into browsers to… http://dlvr.it/S9yNXy

Why Consumer Insights Should Be Pivotal to Digital Transformation

Consumer insights have become a veritable source of information for brands; by deploying text mining and sentiment analysis, you can… http://dlvr.it/S9yGm0

4 Cost-Effective Cybersecurity Solutions to Enhance Your Defensive Posture Today

Image
October is Cybersecurity Awareness Month, which means that companies are once again surveying the threat landscape. They can’t like what… http://dlvr.it/S9y333

Every Leader Needs to Understand ESG

Image
I’ve lived in two worlds with a very small venn diagram between them. The first is the tech/software industry —… http://dlvr.it/S9tzpg

8 Steps to Going Global

Image
Many marketers have a natural desire for their businesses to grow globally. After all, going global means more customers, increased… http://dlvr.it/S9tcsR

Negotiate Like a Pro: Ask the Right Questions

Image
As you may remember from part one of this series, Gaining and Maintaining Positive Leverage, I had the opportunity to… http://dlvr.it/S9tLpc

7 Ways the Inbound Methodology Supports Sales Management’s Growth Goals

In sales management, one of your primary responsibilities, in addition to setting goals for your team, is mentoring and coaching… http://dlvr.it/S9tFNF

10 Tips to Generate Qualified Leads From Social Media

Image
The power of social media platforms is not just limited to raising brand awareness and getting engagement on your content.… http://dlvr.it/S9t7w2

8 Ways to to Improve Your Email Marketing Strategy in One Month

Image
Email marketing is still one of the most effective forms of promotion available to small businesses of all types. You… http://dlvr.it/S9qDQ2

Where to Delegate Your 2022 Marketing Budget

Image
4 Essential Business Marketing Budget Tips I know, I know: we haven’t even reached Halloween yet, let alone the holidays.… http://dlvr.it/S9ptN9

Gift Card Fraud

Image
The cybersecurity world is continually inundated with the new strains of ransomware taking down large and small businesses alike. Unfortunately,… http://dlvr.it/S9pQtk

China Could Be Exploiting Internet Security Process to Steal Data, Cyber Experts Warn

Image
To access the data of unsuspecting users, the Chinese Communist Party (CCP) could take advantage of a universal authentication process that is believed to be secure but may not actually be, cybersecurity experts warned, although encryption is still the preferred method of protecting digital data and Protection of computers - in some cases, the same digital certificates used for internet authentication allow the Chinese regime to infiltrate and wreak havoc on various computer networks, they said.  Digital certificates that verify the identity of a digital entity on the Internet. A digital certificate can be compared to a passport or driver's license, according to Andrew Jenkinson, CEO of cybersecurity company Cybersec Innovation Partners (CIP) and author of the book Stuxnet to Sunburst: 20 Years of Digital Exploitation and Cyber ​​Warfare.  "Without it, the person or device you are using may not meet industry standards, and the encryption of critical data could be bypassed so

A Sinister Six Movie Should Copy Spider-Man: No Way Home & Bring In Miles

Image
Sony’s upcoming Sinister Six movie should take some inspiration from Spider-Man: No Way Home and introduce a new version of Miles Morales. Sony has had plans for a Sinister Six film since The Amazing Spider-Man film franchise was in progress. The second film, The Amazing Spider-Man 2, ended with a clear setup for the villain team, with the Green Goblin (Harry Osborn) and The Gentleman (Gustav Fiers) equipping allies (and possibly members) of Oscorp with advanced weapons and devices. The plans, unfortunately, never came to fruition, but Sony’s new villain-focused Spider-Man universe, which began with 2018’s Venom, has led to new plans for the iconic team. Miles Morales - whose comic debut was in 2011’s alternate universe Ultimate Comics: Spider-Man - is his reality’s second web-slinger, taking Peter Parker’s place after his apparent death in a final confrontation with the Green Goblin. Miles and his stories were well-received, quickly growing in popularity among readers, and he made hi

7 Smart Ways to Protect Your Family’s Financial Future

Image
Anytime money accumulates, risk and uncertainty also enter the picture. Thankfully, as the leader of your family, you can make… http://dlvr.it/S9lmxH

Software Scalability Explained

Image
Customers are more demanding than ever before. Your software has to be scalable for your software solution to keep up… http://dlvr.it/S9lXhR