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How to Develop a Brand Style Guide That Attracts Ideal Buyers (Tips + Examples)

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When you think about the most popular brands, you likely notice certain common denominators — they’re easily recognizable, and they’re… http://dlvr.it/S9lFn1

How Squid Game Stays A Secret Despite So Many People Going Missing

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Netflix's Korean survival drama Squid Game has captured the imagination of a global audience, but how exactly does the game stay a secret despite so many people going missing? The Netflix smash hit establishes that a group of wealthy individuals recruit competitors with massive debts to vie for Squid Game's 45.6 billion Won prize, and it follows 456 of these competitors as they engage in the titular games. The premise of the game - and the show - is that 455 participants will die during the games, leaving one winner to take the prize money, pay off their debts, and live in comfort for the rest of their life. Through the investigation of Jun-ho, a policeman who infiltrates the game disguised as one of its masked workers, it's revealed that the games have been running for 30 years. Assuming that each game has around 400 participants and (as the epilogue implies) that one occurs roughly once per year, that would mean an estimated body count of 11,970 - which is an awful lot

Pet Peeves: LinkedIn Surveys

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This is #B2BPetPeeves week (Thanks Hank Barnes and friends). This morning I started scrolling through my LinkedIn Feed. I hit… http://dlvr.it/S9jVZh

How to Become a Savvy Technology Sales Development Specialist

If you have been working with technology leads and buyers for quite some time, they are the most challenging and… http://dlvr.it/S9jFJd

The Future of Work Is Flexible

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It feels cliche to open any article with “the world of work has changed since the global pandemic” but it’s… http://dlvr.it/S9hwj5

Attackers Behind Trickbot Expanding Malware Distribution Channels

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The operators behind the pernicious TrickBot malware have resurfaced with new tricks that aim to increase its foothold by expanding its distribution channels, ultimately leading to the deployment of ransomware such as Conti. The threat actor, tracked under the monikers ITG23 and Wizard Spider, has been found to partner with other cybercrime gangs known Hive0105, Hive0106 (aka TA551 or Shathak), and Hive0107, adding to a growing number of campaigns that the attackers are banking on to deliver proprietary malware, according to a report by IBM X-Force. "These and other cybercrime vendors are infecting corporate networks with malware by hijacking email threads, using fake customer response forms and social engineering employees with a fake call center known as BazarCall," researchers Ole Villadsen and Charlotte Hammond said. Since emerging on the threat landscape in 2016, TrickBot has evolved from a banking trojan to a modular Windows-based crimeware solution, while also stand

Dying Light PS5, Xbox Series X/S Upgrade Will Update the Game

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The developer of Dying Light is currently working on a PlayStation 5 and Xbox Series X/S upgrade for the zombie parkour game. Techland's announcement comes a little while after it shared the news that Dying Light 2 has been delayed by two months. This was the game’s second official delay, with its lead developer later explaining that the additional time is allowing the studio to better polish game. While the Dying Light community expected a December 7 release for Dying Light 2, it may be getting another port of the first game instead. In the meantime, Techland appears to be revisiting the original Dying Light to drum up 2021 sales, with the current-gen update now known and a previously confirmed Nintendo Switch port of the game arriving soon. A Nintendo Direct in September established an October 19 release date for Dying Light: Platinum Edition’s Nintendo Switch port, which will grant Switch owners the full Dying Light experience in addition to an four DLCs and several skins. The